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IT'S ALL ABOUT IDENTITY

How I can support you in bringing your brand to life

In today's fast-paced and uncertain business landscape, organizations constantly grapple with change. To engage and inspire both teams and customers, having a clear purpose, vision, and mission is crucial. Your brand identity not only cultivates a productive team culture and customer-centric experiences but also adds value to your organization in subtle yet significant ways. However, not all organizations have the in-house resources, expertise, processes, and tools to kickstart this transformation and fully realize their brand's potential.

With my extensive experience in leading brand identity and creative programmes for startups, small businesses and large corporations, I assist in effectively defining and managing brand identity. My approach is personal, collaborative, and future-focused, ensuring your brand thrives through strategic consulting, management and training. Let's co-create together to make your brand shine.

Services
BRAND CONSULTING
  • Purpose, Vision, and Mission

  • Identity and Positioning

  • Brand Narrative and Storytelling

  • Employer Brand Development

  • Brand Experience & Customer Journey

  • Design and Communication Strategy

BRAND MANAGEMENT
  • Brand Business Case (e.g., Rebrand)

  • Brand Team Set-up (PMO)

  • Pitch Briefing & Support

  • Interim Project/Brand Management

  • Quality and Process Optimization

  • C-Level Decision Proposals

BRAND TRAINING
  • Expert and Leadership Training

  • Personal Purpose and Branding

  • Brand Management Coaching

  • Keynotes

  • Academic Teaching

EXPERTISE BUILT ON EXPERIENCE

  • 15-plus years of experience in managing large-scale brand and identity programmes

  • International expertise, mindset and approach - global clients include Telefónica and Airbus Group

  • Agile team player certified as both a scrum master and product owner

  • Proven digital savvy and expertise as both a project manager and consultant

  • Multidisciplinary and international network of relevant suppliers and freelancers

  • 5-plus years of team lead experience on both the client and agency sides

  • Independent, flexible and focused on achieving maximum benefit and results

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