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IT'S ALL ABOUT IDENTITY

How I can support you in bringing your brand to life

In today's fast-paced and uncertain business landscape, organizations constantly grapple with change. To engage and inspire both teams and customers, having a clear purpose, vision, and mission is crucial. Your brand identity not only cultivates a productive team culture and customer-centric experiences but also adds value to your organization in subtle yet significant ways. However, not all organizations have the in-house resources, expertise, processes, and tools to kickstart this transformation and fully realize their brand's potential.

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With my extensive experience in leading brand identity and creative programmes for startups, small businesses and large corporations, I assist in effectively defining and managing brand identity. My approach is personal, collaborative, and future-focused, ensuring your brand thrives through strategic consulting, management and training. Let's co-create together to make your brand shine.

Services
BRAND CONSULTING

  • Purpose, Vision, and Mission

  • Identity and Positioning

  • Brand Narrative and Storytelling

  • Employer Brand Development

  • Brand Experience & Customer Journey

  • Design and Communication Strategy

BRAND MANAGEMENT

  • Brand Business Case (e.g., Rebrand)

  • Brand Team Set-up (PMO)

  • Pitch Briefing & Support

  • Interim Project/Brand Management

  • Quality and Process Optimization

  • C-Level Decision Proposals

BRAND TRAINING

  • Expert and Leadership Training

  • Personal Purpose and Branding

  • Brand Management Coaching

  • Keynotes

  • Academic Teaching ​

EXPERTISE BUILT ON EXPERIENCE

  • 15-plus years of experience in managing large-scale brand and identity programmes

  • International expertise, mindset and approach - global clients include Telefónica and Airbus Group

  • Agile team player certified as both a scrum master and product owner

  • Proven digital savvy and expertise as both a project manager and consultant

  • Multidisciplinary and international network of relevant suppliers and freelancers

  • 5-plus years of team lead experience on both the client and agency sides

  • Independent, flexible and focused on achieving maximum benefit and results

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