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Key milestones on my journey
Richard Anjou

Habsburgerstraße 3

80801 Munich 


Cell: +49 (0)151 50 404 333





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About me

I'm a hands-on creative manager and consultant deeply committed to infusing brands with personality and life. Over the years, I've fine-tuned my skills in brand management and strategy, collaborating with individuals and organizations of all scales, from small businesses to global industry leaders. Beyond my consulting role, I enjoy sharing my expertise as a business trainer, university lecturer, and contributing writer for design magazines. Let's connect and explore how we can elevate your brand.

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Swedish (conversant)


Professional Experience
Independent Brand Manager, Consultant & Trainer

June 2019 - present

Clients: Serviceplan Consulting, Futurice, The School of Life for Business, Macromedia University of Applied Science, Academy of Fashion & Design (AMD), various clients

  • Independent brand manager, consultant and trainer for various clients

  • Member of the faculty team at The School of Life for Business, Berlin

  • Member of the faculty team at Munich Marketing Academy, Munich

  • Lecturer in the Brand and Communications Design course at Munich's Academy of Fashion & Design (Hochschule Fresenius)

  • Lecturer in the Business Management course at Munich's Macromedia University of Applied Science

Director Client Services
Martin et Karczinski, Munich

April 2016 - May 2019

Key clients: Lufthansa, BMW, Daimler, Nürnberger Versicherung

  • Overall responsibility of client services team including team leadership, management and recruiting, revenue growth and business development

    • Lufthansa: Client service lead on the EUR 2 million+ per year account; my role included management of the strategy and visual identity development stream of Lufthansa's identity refresh

    • BMW/Daimler: Client service lead on the EUR 1 million+ per year account; my role included management of strategic positioning, naming and identity development for BMW's and Daimler's mobility services joint venture

    • Nürnberger Versicherung: Led the EUR 800k-plus per year account; role included overseeing brand implementation and experience projects and guardianship support

  • Member of the leadership team and direct report to CEO

Head of Creative Services
Peter Schmidt Group (BBDO), Munich

February 2015 - December 2015


Key client: The Linde Group


  • Overall responsibility of The Linde Group's creative services team (operated by Peter Schmidt Group), including strategic budget, rescource and process planning for brand and marcomms activities across all relevant markets and channels

  • Key accomplishment: I led the transition from an external creative support team with the  Peter Schmidt Group to an in-house brand implementation team at The Linde Group

  • Direct report to Peter Schmidt Group's management team


Client Director
Lambie-Nairn (today: Superunion) (WPP), Munich

June 2010 – January 2015


Key clients: Telefónica o2 Germany, Airbus Group


  • Responsible for the organisational and commercial leadership of key clients including Airbus Group (previously EADS) and Telefónica

    • Airbus Group: I led the brand transition from EADS to Airbus Group, including the rebrand of three major aerospace and security entities operating under the group umbrella

    • Telefónica: I led the brand guardianship programme for Telefónica's local B2B corporate brand

    • o2: I led and managed naming, tone of voice and audio branding projects for Telefónica's local consumer brand

  • Lambie-Nairn ambassador and reputation builder in DACH regions (Germany, Austria, Switzerland) and key contact for potential clients and suppliers

Independent Brand Manager & Design Journalist

July 2008 - May 2010


Key Clients: KMS Team, Lambie-Nairn (today: Superunion), DTV Book Publishing House, PAGE


  • Interim client director at Lambie-Nairn

  • Interim project manager at KMS Team

  • Independent trailer producer, e.g. for DTV Book Publishing House

  • Editorial contributions to German design magazines, e.g. PAGE

Project Manager
BDA Creative, Munich

June 2006 - June 2008


Key clients: BR Bayerischer Rundfunk, ARD German Television, ZDF German Television

  • Responsible for managing the relationship with key clients including the development of brand and experience projects. Key clients: BR Bayerischer Rundfunk, Erstes Deutsches Fernsehen, ZDF Zweites Deutsches Fernsehen

  • Key accomplishment: I led the brand identity refresh of BR Bayerisches Fernsehen, one of Germany's largest public broadcasters



Corporate Branding (B2B/B2C)

Customer Experience

Design Management

Audio branding

Tone of Voice

Business development

High-impact presentations

Cross-office collaboration 

Accreditations, Training & Certifications
SCRUM Certification

October 2019

  • Certification as a Product Owner and Scrum Master

Bauhaus University, Weimar, Germany
Media and Cultural Studies (M.A.)

October 1999 - September 2003


Focus: Media Management, Marketing and Visual Culture
Mark: Gut (Second/Good) 


University of the Arts London - London College of Communications, London, U.K.
Media and Cultural Studies (Semester abroad)

​September 2001 - March 2002 


Focus: European Media and Culture
Average mark: First 


Adolf Grimme Academy, Marl, Germany
Editorial Training

July 1996 - December 1997


Fritz Erler High School of Economics, Pforzheim, Germany

June 1995 



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